The Abdelmoula Group

Who Are We?

Two Tunisian family companies united by a vision of excellence for over 60 years.

1900 Group Founded
1900 Maille Club Group
0+ Years of Experience
0+ Brands Distributed
Founded in 1959

Ets Abdelmoula

Since 1959, Ets Abdelmoula has grown from an olive oil crushing and soap manufacturing company into a pioneer of Tunisia’s fats industry, with vegetable oil refining becoming its core business by the 1980s.

90,000Tonnes Capacity
120Employees
€50MRevenue
4Certifications
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Établissements Abdelmoula
Since 1976

Maille Club
Group

Founded in 1976 by Moncef Abdelmoula, Maille Club Group was originally specialised in knitting and ready-to-wear garment manufacturing for the local market and for export. The Group entered the retail business in 1987 with its own brand MABROUK. Its network has included several European franchises in Tunisia and Algeria. Since 1997 it has also established itself as the leading retailer of luxury clothing and accessories.

3 Business Poles

The group is structured around 3 business poles.

01
Industry & Manufacturing
02
Ready-to-Wear Distribution
03
Luxury Distribution
Maille Club Industry
Maille Club Production
Maille Club Cutting
Industry Pole

Maille Club

Comprised of two industrial entities — Maille Club and Maille Club Export — the industry pole operates in design, finishing, cutting, embroidery and garment manufacturing from its production facility in Denden and a network of subcontracting workshops.

Our current export partners include MaxMara, Paul&Shark, Armani and Falconeri.

5,000 m²Production Workshops
220Employees
250,000Pieces / Year
10MMinutes Produced
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Since 1982

Mabrouk
Diffusion

Since its creation in 1982, MABROUK has established itself as an iconic national brand deeply rooted in Tunisian history. We are a Tunisian brand that champions diversity, individuality and Easy Chic.

At MABROUK, we believe every woman is unique; every piece is crafted with passion and attention to detail, harmoniously combining comfort, timeless elegance and femininity.

0+Years of Experience
N°1Women's Ready-to-Wear in Tunisia
0Boutiques
250,000Pieces Sold / Year
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Mabrouk Diffusion 3
Mabrouk Diffusion 2
marina-rinaldi-3
square5-1
marina-rinaldi-1
square5-4
Since 1997

Maille Club
Distribution

Launched in 1997, Maille Club Distribution distributed over 40 brands across 6 mono-brand points of sale for 20 years: Hugo Boss, Max Mara, Max & Co., Marina Rinaldi, Eden Park and Paul & Shark — and 3 multi-brand points of sale: Square 5, Square Studio and Little Square, distributing several Luxury brands: Dolce & Gabbana, Burberry, Pal Zileri, PRADA, TOD'S, Canali, Gran Sasso, Longchamp, FENDI, Trussardi, JOSEPH...

1,200 m²Retail Floor Area
0 yrsLuxury Expertise
20,000Items / Year
0+Brands Distributed
The Abdelmoula Group

Our History

Since its founding in 1959 by Sadok Abdelmoula, the group has grown on the foundation of two industrial companies — oil refining and knitting.

1959The Origins

Group Founded

In a post-independence context driven by the construction of a national economy, Sadok Abdelmoula established Établissements Abdelmoula, specialised in vegetable oil refining, and Matrifil, a company specialised in knitting and fabric production.

Transition
1976

Creation of Maille Club

Following the decision to open up to imports, the knitting activity was abandoned in favour of producing knitwear garments for the local market and for export. The company Maille Club was founded by Moncef Abdelmoula.

Textile Production
1982Mabrouk Brand

Launch of the Mabrouk Brand

Launch of the Mabrouk brand, whose DNA was built around Cotton (comfort and quality), Jogging — the brand's hallmark from the early 1980s — and Pyjamas, whose use extended to the whole family.

Retail
1987

Entry into Retail

The Group enters the retail business through the Mabrouk Diffusion network, which built the Mabrouk store chain.

Retail
1998International Luxury

MaxMara & Paul&Shark Franchise

Building on its industrial partnerships, the group signs its first exclusive franchise agreements with MaxMara and Paul&Shark — two iconic names in Italian fashion.

Max Mara · 1998
Luxury Expansion
1999

Marina Rinaldi Franchise

Marina Rinaldi is added to the portfolio — the Max Mara Group house dedicated to the contemporary woman.

Marina Rinaldi · 1999
2000Multi-brand

Opening of Square 5 Multi-Brand

Opening of Square 5, the first luxury multi-brand store in Tunisia — a concept developed by the "Retail Design" and "Studio Grassi" agencies in Italy.

880 m² · Multi-brand
Algeria
2010

Expansion into Algeria

Drawing on its experience in Tunisia, the group expands into Algeria for distribution under the ACTUA brand and as a franchisee of Jules, DPAM and Benetton.

2011New Franchises

Hugo Boss & Eden Park Franchise

Opening of 2 new exclusive franchise boutiques for the distribution of Hugo Boss and Eden Park clothing and accessories.

New Concepts
2016

Little Square & Square 5 Studio

Opening of Little Square (110 m²) dedicated to children's luxury, and Square 5 Studio (340 m²) designed for an eclectic offering.

TodayFull Relaunch

A Group in Full Relaunch

Following the COVID crisis and acknowledging the transformation of the fashion market, Maille Club Group has repositioned around its core expertise, redefined its target markets and revised its growth strategy.